Sunday 22 January 2012

Tagline Research

Within our market research for our tagline, we came across an useful website that displays the 'great film tag lines' from the 1930's to the 2000's, (Click Here for link to website). This was useful for us to examine what makes a successful tagline, and also inspired us to create an individual one for our product.

We decided as we want to subvert conventions, we decided our tagline we would use a quote from a media text as looking through all of the tag lines this was something that we couldn't see existed . So we researched mainly songs that would relate to the theme of our narrative. We decided on David Bowie's - Changes, as we feel like the lyrics relate allot to the narrative of the film.

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