Product Research

From our research we can tell that our target audience will be aimed at teenagers from 17-19 years old  at 54% however 14-15 year old are 33% of our target audience so we may consider making out film certificate a 15 so that we have a wider target audience. 

Through this section from our survey, its obvious that Independent films are more popular with our audience. This possibly represents the frustration from the general public of the repetition of conventions within mainstream films. From this we can see a audience appeal for independent film, and to meet this appeal we will create an independent type film. Which will be easier for us, as we have similar equipment and expertise to an independent film company.

Teenagers spend majority of their time on the Internet and on social networking sites (facebook, twitter). As we are producing a promotional package, we will use social networking sites to promote our film, as most teenagers would rather look on social networking sites than magazines.

Little White Lies is an independent film magazine. The magazine covers have an element of pop art and the actual image almost looks as if it has been sketched this attracts the audience. The general conventions of a mainstream magazine is that they generally the main image is taken from the film. In our magazine cover we will have some elements of pop art as it grabs the audience’s attention

many people liked 'amelie' because of the simplicity of it all and the lighting and the facial expressions of the main character which is very cheeky. the whole structure is what was most popular the messaged was conveyed by the posture and the way the character looked, it looks interesting and because it is simple people can understand the poster more. 'lost in transalation' was the least liked film poster many people say there reasons were that it was very bland and boring and they didn't understand what the film was about.

This question presents that there is a wide variety of music tastes with our audience, but the main two popular genres are Pop and R&B. As these are quite soft and shallow forms of music with usually positive themes to them, so we can assume that possibly a positive theme is something we should include in our narrative and feel to our film promotion package to appeal to our target market.

our target audience prefer to watch Drama, so we will make our genre Drama focused inorder to appeal to a wider audience, we are planning to create a hybride genre using both psychological thriller and drama.

images is what makes a magazine cover so effective because its what draws us in along side the use of colour it helps catch our attention have 3 main colours through out the whole magazine so that the film is not hidden behind the colour,special effects also help attract audience attention but it seems that tag lines and information is not what catches our audiences attention as much as images and colour.

our target audience find that when watching a trailer they are most impressed with the editing and the back ground music to complement the shots. they also find that and introuduction to a charecter can be very exciting and

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our target audience is mainly aimed at women because our product research tells us that there is on 27% of males which would be interested compared to 73% so the obvious choice would be to aim in at women.